Thinking on transparent DOOH, per-impression billing, and the future of residential advertising.
Digital media should be able to do better. The arithmetic is simple. With per-impression billing, the advertiser's expenditure can be directly connected to delivered advertising.
For residents, it is simply another screen, whereas for advertisers, that screen can represent access to a highly defined audience that repeatedly passes through the same location.
The residential Digital Out-of-Home advertising market has grown rapidly. Screens are appearing in elevator lobbies, clubhouses, reception areas, parking zones, and other common spaces across residential communities.
