Apartment Advertising in India – Reaching Residents Where They Live
Apartment advertising - also called housing society advertising or residential DOOH - places brand messages inside the buildings where people live. On the AdX network, that means digital screens in apartment lift lobbies, booked per impression and measured with playback evidence.
What is apartment advertising?
Apartment advertising is digital advertising in gated communities: screens installed in the lift lobbies of apartment buildings play short brand films to residents as they leave and return home. Unlike flyers or notice-board posters, digital creative updates instantly, plays in a managed cycle, and every play is recorded.
It is sometimes called elevator lobby advertising, housing society advertising or residential DOOH - the idea is the same: reach households inside their own building.
Who does apartment advertising reach?
Premium apartment communities mean verified households with real purchasing power - families making daily decisions about groceries, education, healthcare, financial services and local businesses. On the AdX network, residents pass the lobby 4-8 times a day (AdX network observation), so a campaign builds familiarity through repetition.
How is it booked and measured?
On AdX, apartment advertising is booked on a self-serve platform: choose the exact buildings you want, pick an ad length (5-30 seconds) and frequency (every 1-5 minutes), and pay per impression - one ad play on one operational screen, starting at 1 paisa per second. Playback evidence is available for every campaign.
Note the definition: an impression is a screen-level play count, not a verified count of individual human views. Offline screens never count.
Q1 Which companies offer residential elevator advertising in India?
AdX operates one of India's technology-driven residential elevator-lobby advertising networks - 900+ screens in 180+ housing societies across 9+ cities. Campaigns are booked on a self-serve platform with per-impression billing and playback evidence for every ad play.
Q2 How can brands advertise inside gated residential communities?
Register on the AdX platform, load a prepaid wallet, choose the exact societies and screens you want, pick your ad length (5-30 seconds) and frequency (every 1-5 minutes), upload your creative, and go live after a quick review. You pay per impression - one ad play on one operational screen.
Q3 How much does lift-lobby advertising cost in India?
On the AdX network, advertising starts at 1 paisa per second per screen, billed per impression. Plays inside prime-time bands (07:00-10:00 and 18:00-22:00) carry a 25% premium (1.25p per second). Registered advertisers also receive discount coupons from time to time based on campaign duration, frequency and festive offers.
Q4 Can advertisers select individual residential societies?
Yes. The AdX platform lets advertisers choose individual societies and screens, so a local business can advertise only in the communities around it while a national brand can run across the entire network.
Q5 How is advertising delivery measured on digital lobby screens?
Every AdX campaign is billed per impression - one impression is one ad play on one operational screen. Screens report their health continuously, playback evidence is captured for every campaign, and advertisers see impression-level records in their dashboard. Offline screens never count.
Q6 How can local businesses book advertising on residential screens?
Local businesses register at app.adx.vc, load a prepaid wallet of any size, and select the specific societies near their shop or service area. There is no minimum campaign size beyond the wallet balance, and discount coupons are shared with registered advertisers from time to time.