For Advertisers

Book targeted ads on premium residential screens - transparent per-impression pricing, a self-serve platform, and playback evidence.

An advertiser's ad running on an AdX lobby screen as residents pass by

Live creative

Your ad, on-screen

Per-Impression✦
Prepaid Wallet✦
Playback Evidence✦
Self-Serve✦
24-Hour Go-Live✦
Per-Impression✦
Prepaid Wallet✦
Playback Evidence✦
Self-Serve✦
24-Hour Go-Live✦
Why Residential DOOH

Attention where it actually lives.

6×

daily viewing frequency

Residents pass lobbies 4–8 times a day

~30s

average dwell time

Waiting for the elevator, eyes on screen

100%

field of view

Close-proximity 32″ screens dominate attention

Zero

clutter

One advertiser plays at a time, per society

Premium

audiences

Gated societies, high household income

How Pricing Works

You pay per impression. Nothing hidden.

01

Choose your ad length

5 to 30 seconds, in 5-second increments.

02

Choose your frequency

How often your ad plays - every 1, 2, 3 or 5 minutes.

03

See your transparent rate

The calculator prices your campaign from length, frequency and communities - no maths required.

04

Pay per screen impression

An impression is counted each time your ad plays on an operational screen.

Starts at

1p / second / screen

Pricing starts at just 1 paisa per second.

Ad Lengths
5 sec1 slot
10 sec2 slots
15 sec3 slots
20 sec4 slots
25 sec5 slots
30 sec6 slots
Frequency Options
Every 1 minMaximum Exposure
Every 2 minHigh Exposure
Every 3 minBalanced
Every 5 minLight Touch

The Prepaid Wallet

No surprises, no invoices, no negotiations. Load your wallet, book a campaign, and watch impressions deduct in real time. Auto-pauses on a low balance; resume manually after a recharge.

Playback Evidence

Detailed campaign and playback records support transparent reporting, giving you visibility into where your advertising ran.

Delivery Compensation

Where campaign delivery is affected by screen availability, AdX applies its defined compensation policy - so you pay for the advertising you receive.

Campaign Lifecycle

From upload to playback evidence.

01

Create campaign

Select societies, ad length, frequency and duration.

02

Upload creative

Image or video that must exactly match your chosen duration - validated automatically.

03

Review by AdX

Creative reviewed and approved, typically within 24 hours.

04

Go live

Starts at 06:00 AM the day after 24 hours from approval.

05

Track in real time

Impressions delivered, spend and wallet balance - live.

06

Full campaign report

Detailed campaign records available when the campaign ends.

Coming Soon · Roadmap

Built into the architecture. Rolling out as we scale.

LiveCommunity feeds on every screen - live weather & AQI for residents
SoonAI-driven content scheduling & dynamic creative optimization
SoonProgrammatic SSP - OpenRTB integration for DSPs
SoonAI Creative Studio - broadcast-ready 9:16 creatives from brand assets
SoonLive community feeds - news & cricket scores
SoonA/B testing with auto-optimization
SoonConversion tracking via dynamic QR codes
FAQ

Advertiser questions, answered.

Q1 How do I book a campaign?

Register at app.adx.vc, load your prepaid wallet, choose your societies, ad length and frequency, upload your creative, and go live after a quick review.

Q2 What ad lengths and frequencies can I choose?

Ad lengths of 5 to 30 seconds (in 5-second steps), played every 1, 2, 3 or 5 minutes.

Q3 How is pricing calculated?

Transparent per-impression pricing starting at 1p per second. Your final cost depends on ad length, frequency, screens, societies and campaign duration. Plays inside prime-time bands (07:00–10:00 and 18:00–22:00) carry a 25% premium on the base rate.

Q4 What are prime-time hours?

07:00–10:00 and 18:00–22:00, when elevator lobbies are at their busiest. Plays in these bands are billed at 1.25p per second; all other hours use the standard 1p rate.

Q5 Do you offer discounts?

Yes - through coupon codes, never through negotiation. Registered advertisers receive codes from time to time based on campaign duration, frequency commitments and festive calendars. The rate card itself is identical for everyone.

Q6 What counts as an impression?

An impression is counted when your advertisement plays on an operational screen.

Q7 Is there a minimum spend?

No minimum beyond your wallet balance. Campaigns are fully prepaid, so you're always in control.

Q8 What if my wallet balance runs low?

Your campaign automatically pauses. Recharge your wallet and resume whenever you're ready.

Q9 What creative formats are supported?

Image or video that matches your selected ad duration. Every creative is reviewed before it goes live.

Q10 When does my campaign start?

Approved campaigns are scheduled through the AdX workflow and begin at 06:00 AM.

Start Advertising

Start your first campaign.

  • Self-serve for local businesses
  • Bulk booking for brands & agencies
  • GST-compliant billing
  • Playback evidence

Tell us about your campaign and our team will help you go live.