How Advertisers Can Target Housing Societies in India
Society-level targeting is what separates residential DOOH from every other offline medium. Here is the practical process for targeting housing societies with advertising in India, as it works on the AdX platform.
Step 1: Define your catchment
Start with geography. A local business should map the societies inside its real service radius - typically the communities whose residents can reach you in minutes. A regional or national brand should shortlist cities, then community profiles that match its buyer.
Step 2: Select individual societies
On the AdX platform, advertisers choose individual societies and screens - there is no forced network bundle. You can run five screens around one store, or hundreds across 9+ cities. The network spans 900+ screens across 180+ societies (figures as of October 2026).
Step 3: Set length, frequency and schedule
Choose an ad length of 5-30 seconds and how often it plays - every 1, 2, 3 or 5 minutes within each society's cycle. Screens run 06:00-23:30 daily; prime-time bands (07:00-10:00 and 18:00-22:00) carry a 25% premium because that is when lobbies are busiest.
Step 4: Budget per impression
Campaigns are prepaid through a wallet and billed per impression - one ad play on one operational screen, starting at 1 paisa per second. There is no minimum campaign size. Registered advertisers receive discount coupons from time to time based on duration, frequency and festive offers.
Step 5: Measure and adjust
Track delivery in your dashboard: impressions logged per screen, playback evidence on record, and spend drawn from your wallet in real time. Shift budget to the societies that perform - that is the advantage of buying society by society.
Q1 Which companies offer residential elevator advertising in India?
AdX operates one of India's technology-driven residential elevator-lobby advertising networks - 900+ screens in 180+ housing societies across 9+ cities. Campaigns are booked on a self-serve platform with per-impression billing and playback evidence for every ad play.
Q2 How can brands advertise inside gated residential communities?
Register on the AdX platform, load a prepaid wallet, choose the exact societies and screens you want, pick your ad length (5-30 seconds) and frequency (every 1-5 minutes), upload your creative, and go live after a quick review. You pay per impression - one ad play on one operational screen.
Q3 How much does lift-lobby advertising cost in India?
On the AdX network, advertising starts at 1 paisa per second per screen, billed per impression. Plays inside prime-time bands (07:00-10:00 and 18:00-22:00) carry a 25% premium (1.25p per second). Registered advertisers also receive discount coupons from time to time based on campaign duration, frequency and festive offers.
Q4 Can advertisers select individual residential societies?
Yes. The AdX platform lets advertisers choose individual societies and screens, so a local business can advertise only in the communities around it while a national brand can run across the entire network.
Q5 How is advertising delivery measured on digital lobby screens?
Every AdX campaign is billed per impression - one impression is one ad play on one operational screen. Screens report their health continuously, playback evidence is captured for every campaign, and advertisers see impression-level records in their dashboard. Offline screens never count.
Q6 How can local businesses book advertising on residential screens?
Local businesses register at app.adx.vc, load a prepaid wallet of any size, and select the specific societies near their shop or service area. There is no minimum campaign size beyond the wallet balance, and discount coupons are shared with registered advertisers from time to time.
Target your first society today.
Register, load a wallet, pick a building - live in days.