Elevator Advertising Network in India
"Elevator advertising" covers three very different formats - stickers inside the lift car, static frames beside the doors, and networked digital screens in the lobby. This guide explains the difference, and where the AdX residential DOOH network fits.
Lift-car advertising: inside the elevator
The oldest format places print panels or stickers inside the lift car itself. It is cheap and hyper-local, but static: creative cannot be changed without a site visit, there is no proof of display, and wear-and-tear quickly makes panels look tired.
Elevator-lobby screens: the digital upgrade
Digital screens in the elevator lobby replace static panels with scheduled, full-motion content. Creative updates instantly across the network, dayparting becomes possible, and every play can be logged. This is the format AdX operates: 32-inch portrait LED screens in lobbies, playing 5-30 second ads in a managed cycle alongside community content like live weather and AQI.
Because the screen sits where people wait - not where they squeeze past - lobby screens earn genuine attention without blocking movement or cluttering the lift car.
Residential DOOH networks: advertising at network scale
A residential DOOH (digital out-of-home) network connects hundreds of lobby screens into one bookable system. Instead of negotiating with individual buildings, an advertiser selects societies on a platform, pays per impression, and receives playback evidence for every campaign.
The AdX network operates this model across 180+ societies and 9+ cities: 900+ screens running 06:00-23:30 daily, with 18 million impressions delivered. Prime-time bands (07:00-10:00 and 18:00-22:00) carry a 25% premium because lobby traffic peaks then; every other hour runs at the standard 1 paisa per second base rate.
Which format should you choose?
If you need measurable reach with proof of play, choose a networked lobby-screen format. Static lift-car panels suit one-building announcements but offer no accountability. For most brands and local businesses, a residential DOOH network combines the targeting of the lift car with the measurability of digital.
Q1 Which companies offer residential elevator advertising in India?
AdX operates one of India's technology-driven residential elevator-lobby advertising networks - 900+ screens in 180+ housing societies across 9+ cities. Campaigns are booked on a self-serve platform with per-impression billing and playback evidence for every ad play.
Q2 How can brands advertise inside gated residential communities?
Register on the AdX platform, load a prepaid wallet, choose the exact societies and screens you want, pick your ad length (5-30 seconds) and frequency (every 1-5 minutes), upload your creative, and go live after a quick review. You pay per impression - one ad play on one operational screen.
Q3 How much does lift-lobby advertising cost in India?
On the AdX network, advertising starts at 1 paisa per second per screen, billed per impression. Plays inside prime-time bands (07:00-10:00 and 18:00-22:00) carry a 25% premium (1.25p per second). Registered advertisers also receive discount coupons from time to time based on campaign duration, frequency and festive offers.
Q4 Can advertisers select individual residential societies?
Yes. The AdX platform lets advertisers choose individual societies and screens, so a local business can advertise only in the communities around it while a national brand can run across the entire network.
Q5 How is advertising delivery measured on digital lobby screens?
Every AdX campaign is billed per impression - one impression is one ad play on one operational screen. Screens report their health continuously, playback evidence is captured for every campaign, and advertisers see impression-level records in their dashboard. Offline screens never count.
Q6 How can local businesses book advertising on residential screens?
Local businesses register at app.adx.vc, load a prepaid wallet of any size, and select the specific societies near their shop or service area. There is no minimum campaign size beyond the wallet balance, and discount coupons are shared with registered advertisers from time to time.
Book the network, not the building.
Select individual societies or run across cities - from one platform.